Wednesday, April 27, 2011
Social Responsibility, Ethics, and the marketing Enviromnent
Sustainability is the idea that socially responsible companies will outperform their peers though looking at the world social problems as opportunities to build profits and help at the same time.
Code of Ethics is a guideline to help marketing managers and other employees make better decisions.
External Environment social, demographic, technological, and political, understanding this environment is a key for a companies success, because marketers generally can not control the external environment they can only meet the needs of the target market by researching and creating a marketing mix.
Demographics the study of people vital statistics such as race, age, ethnicity, and location
Gen Y 1979-1994 Gen X 1965-1978 Baby Boomers 1946-1964