Developing and Marketing Products

THE TOP TEN MOST IMPORTANT
new to the world products introduced
in the past 100 years are:

1 Penicillin

2 Transistor radio

3 Polio vaccine

4 Mosaic (the first graphic web browser)

5 Microprocessor

6 Black and White Television

7 plain paper copier

8 Alto personal computer ( prototype of today's PC)

9 Microwave oven

10 Arpanet network (groundwork for the Internet)


New products are important to sustain growth, increase revenues and profits, and replaced obsolete items.

The product life cycle is one of the most familiar concepts in marketing. The metaphor that traces the stages (i.e. the products birth or introduction to its death or decline)